Vehicles For Change · Brand Partnerships
More than art. A brand activation with purpose, turning creativity into real-world impact.
We source a decommissioned vehicle part, pair your brand with an artist who fits it, bring people into the making, then sell the work with 100% of proceeds going to a charity you choose.
The offer
A story, a live moment and a fundraiser, built around one original piece.
We run every stage: sourcing, artist, activation, content and the sale through an online auction on 4bysix.com. You get a one-off artwork, a story worth telling and a measurable contribution to your CSR goals. The community gets workshops, visibility and funding.
A bespoke artwork
A one-off piece on a reclaimed bonnet, door, wing, window or tarpaulin, made by an artist chosen with you. Shown at your HQ, store or event, then sold to raise money for your chosen charity.
A live activation
A live painting day, workshop or launch event with the artist, with your staff and VIP customers invited.
Content
Process film, studio visit, artist interview and finished-work shoot, cut for social, internal comms and press, and published on 4bysix.com as an editorial feature.
New audiences
An engaged, socially and environmentally aware audience:
- 500+ artists in our directory
- 2,000+ collectors worldwide, typically aged 25 to 40
- + The artist's following
A CSR outcome
100% of the auction proceeds go to a charity of your choice, with a written impact report at the end.
Sustainability, built in
We never use new material. Every canvas is a part that would otherwise be scrapped or sent to landfill.
How it works
Six stages. We run them end to end.
You sign off at the brief, the canvas and artist, and before anything goes live.
- 01
Brief
A call to agree the goal (CSR, launch, staff engagement, audience), the charity, the budget and the date.
- 02
Canvas and artist
We propose two or three parts from our canvas library and a shortlist of artists who fit your brand. You choose.
- 03
Sourcing and prep
We buy, collect and prepare the part, then ship it to the artist.
- 04
Activation
The artist makes the work. Alongside it we run the agreed moment: a live paint day, a workshop with a charity partner, a staff session or a launch event.
- 05
Reveal and content
Finished-work shoot, film and editorial feature. You approve before anything goes live.
- 06
Sale and impact
The work is sold through an online auction on 4bysix.com, with 100% of proceeds going to your chosen charity. When the sale closes we send a report showing how the funds will be used and the real impact created.
Packages
Three ways to partner.
Every package funds real change. We work with you and your chosen charity to agree where the money is needed most right now, whether that is meals, clothing, workshops or something else for the people the charity supports. The higher packages add the artwork, the activation and the auction.
Impact Partner
from £5,000
- Funds a charity deliverable, named as partner
- Logo on the project and our site
- Social mention
- Short impact summary
Artwork Partner
from £15,000
- Funds a charity deliverable
- Bespoke artwork: one part, one artist
- Private view or staff session
- Feature on 4bysix.com and social
- Online auction for your charity of choice
- Full impact report
Title Partner
from £25,000
- Funds a larger programme of support
- Hero piece or series, artist of your choice
- Live paint day or public event
- Film, feature and press release
- Online auction for your charity of choice, fully run by us
- Full impact report and case study
No VAT is charged. All prices are starting points; sourcing rare parts (Ferrari, Porsche, classics) and travel for live events are quoted on top.
Where the money goes
Your fee pays for the project. The sale goes to your charity of choice.
Partnership fee
Covers the artist's fee, sourcing the part, preparation, shipping, the activation, content and our team. Any profit funds our own workshop programme.
Auction proceeds
100% of the proceeds go to your chosen charity.
Impact report
What was made, who took part, how many workshop places were funded, the auction result and the amount passed to the charity, with photos and quotes.
Ideas
What it could look like for your brand.
Starting points for a brief, not fixed products.
Automobile
A part from your own end-of-life fleet, painted live at a launch or showroom night, then auctioned for your charity.
Reaches owners, buyers, staff
Fashion
Brand and artist co-pick a vehicle or part. The artwork becomes a capsule print, with the original auctioned.
Reaches customers and the artist's following
Logistics or fleet
A retired fleet vehicle turned into an artwork, plus a limited-edition print from part of the design, sold to raise more for your charity.
Reaches employees, B2B clients
Watches or spirits
An intimate private view of one hero piece, with collectors invited and the work sold on the night.
Reaches high-value clients
Corporate CSR team
A staff volunteering day with a charity partner, plus a commissioned piece for the office.
Reaches employees, community
Property or retail space
A window or lobby takeover with live painting over a week, finishing in a public auction.
Reaches footfall, local press
Our charity partner
- Mustard Tree
Start a project
Let's make something worth bidding on.
Tell us your goal, your chosen charity and your timing. We'll come back with canvases and artists.